Until recently, CGI renderings were the most effective real estate marketing technique. However realistic, such 3D architecture visualizations have their limits because they are still just images on paper or a screen. Virtual reality, on the other hand, transports the viewer into another world and you can stand out against your competitors by providing your clients with a deeply impressive experience.
We create a VR experience of your real estate property that goes beyond the limits of 3D renderings. Let your clients immerse themselves into virtual worlds and offer them a true-to-life journey through their future property.
Virtual reality is an artificial reality created in the digital universe using special hardware and software. The technology has been increasingly used in a variety of fields. A study conducted by Statista even forecasts that the global VR market will increase from less than 12 billion U.S. dollars in 2022 to more than 22 billion U.S. dollars by 2025. But how does it actually work? As soon as they put on the virtual reality glasses, your clients dive into a virtual space and by that, into your digital property shaped by us. Designers can simulate almost anything using VR: In real estate, the technology is being adopted to create true-to-scale models of properties; these models do not take up any space and can be created in a fraction of the time as a physical model.
Unlike a 3D render, a VR tour does not have to be static. Programming different blueprints allows us to modify, for instance, colors, textures, light, the weather and so on. This makes it possible for you to change furniture and the general mood of your project as you wish. Your clients can furnish their property during their VR tour at choice and watch their changes unfold in real-time. They will get to experience their future home exactly as they wish. By including them in the design process they can co-create the architecture themselves, you increase the likelihood that they will love – and purchase – the property.
While VR places the user inside a virtual environment, Augmented Reality (AR) allows the user to place virtual objects inside the real world. This improved (or augmented) version of the location can be viewed through a compatible device such as a smartphone.
AR technology has very exciting applications in real estate; it gives you the ability to add furniture, fittings, and other interior elements to an existing home or office. Your clients can use the resulting AR scenes to understand how changing one part of the décor affects the look and feel of the space. VR and AR are similar, but they are distinct and each technology has its strengths. AR is not as immersive as VR, however, it is simpler to apply and is generally more affordable.
Virtual Reality applications are based on Unreal Engine technology that is widely used to create virtual environments in computer games. Techniques that game developers have used successfully for years work just as well for architecture and product presentations.
Consequently, many of your clients are already familiar with the basics of how to interact with VR featuring real estate or other products. With this familiarity comes the joy of experiencing the full impact of VR, which is ideal for building rapport in a business-client relationship. Viewing rooms and moving around like in a computer game allows you to communicate with your clients on an emotional basis. Finally, it provides them with an unparalleled insight into their new home.
Two-dimensional and plain architecture drawings cannot compete with RenderVision’s VR solutions. The virtual environments we create give your clients an adventure in exploration they won’t forget. You can gain a competitive advantage when your real estate is recreated in virtual reality because it appeals to the sensory nature of people. Your clients are much more likely to see the advantages and benefits of a property once they have experienced it through such an extraordinary and unique process.
The almost endless possibilities offer you and your clients total freedom of design while simplifying the communication and workflow between the different work steps. Some of the biggest real estate firms still haven’t incorporated this unique and powerful tool into their marketing and customer service strategy. You can leapfrog all of them by choosing the technology of the future.
With Render Vison, of course! After years of experience creating, designing and improving VR images, RenderVision is your one-stop shop for all your VR needs.
You do not need any knowledge of VR technology or any other rendering process yourself. Simply show us a property or its plans and we will give you a range of options that we have applied effectively many times before. Once you select what you need, our team begins the process of converting your plans into 3D reality. We will work closely with you every step of the way to ensure that the dynamic end result will be a powerful selling tool when your clients see it.
We create a fascinatingly detailed world, in which users can move vertically and horizontally, using VR glasses, computers, or smartphones. While similar to the workflow at Render Vision for our 3D renderings, the Virtual Reality creation process makes you an active participant in bringing your property to life.
Check out our VR walkthrough to see how atmospheric virtual reality works and how you can successfully sell your vision with our VR solutions.
Please feel free to walk around the apartment, change lighting, materials, colors and equipment.
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